RivalMap is the central place for your company to connect on industry info. Take the tour to find out how it works.
Get the information that matters
To make the most informed decisions possible, you need all the information you can get. RivalMap makes it easy to stay up-to-date on your industry, and ensures competitive knowledge is shared across your entire company. It is the single place for everyone in your company to collect, communicate, and learn from information that is important to your business.
Unlike other collaborative tools like blogs and wikis, RivalMap was built specifically to enable companies to build a community around industry information, and effectively balances a structured knowledge base with easy-to-use collaboration and communication tools. Peace of mind comes from being confident you know what's going on around you, and RivalMap helps your company leverage as much information as possible to make the best decisions.
Use Cases
Marketing
The marketing team is primarily responsible for researching and reporting the impact competitors are having on your company. RivalMap can help your marketing team share the latest news and findings about competitors to each other, and maintain an accurate list of who your competitors are for any of your products or services. It also improves how marketing teams records and shares information or news on industry and customer trends.
For example, imagine that a marketing manager of a company learns about a new feature a competitor is about to launch, which might make their product more attractive. Rather than sending an email to a few people on the team and having a closed discussion, the marketing manager quickly adds a new concern about that product to RivalMap. People from marketing, sales, product and more learn about the concern, can collectively address it, and easily reference it later. RivalMap improves hand-offs between marketing and other teams, and makes their role of communicating competitor analysis a lot easier.
Sales
RivalMap provides a great reference and discussion platform for the sales team. As the front-runners in finding competitive data from customers, the sales team not only learns new information constantly, but also needs to be as well educated on competitive issues as possible.
Every week a salesperson can review the latest competitive information - who the top competitors are, their major selling points, their latest pricing from a comparison matrix, or their major customer wins. RivalMap also provides the sales team with an effective way to ask questions. For example, a salesperson may need help addressing a question from a customer about a competitor having a more robust infrastructure for their information service. By requesting this information on RivalMap, she is much more likely to get a complete response as fast as possible. The information is also made available to the rest of the sales team.
Product Development
Product managers and engineers find RivalMap saves them a lot of time interfacing not only with their own departments, and but also the rest of the company. Product managers can gain additional insight into the market needs from sales and marketing, and efficiently find the information they need to make the right decisions.
To increase market share, does the product need a new feature that customers demand, or does it just need a different marketing approach? If it needs new features, what are the industry best practices, and how can the needs of the market be exceeded to build customer loyalty? What new technologies are available? RivalMap organizes the information that can help product management and development work faster and more effectively.
Start using RivalMap
The perfect solution
"In an effort to build our new competitive intelligence function, we needed a solution that would allow us to capture a wide variety of information across our entire enterprise. The challenge was finding a tool that would enable the ‘eyes and ears’ of our company to collaborate on our competition. The solution had to be flexible, easy to use and highly targeted…a generic blog or wiki would not work. We needed something that was focused on competitive intelligence.
RivalMap was the perfect solution. It’s highly customizable allowing each user to tailor it to their unique needs. It’s also scalable…as our CI function grows, it grows with us. In addition to collaborating on the competition, the ability to add web clippings and news feeds make it our ‘one stop shop’ for competitive intelligence."
RivalMap was the perfect solution. It’s highly customizable allowing each user to tailor it to their unique needs. It’s also scalable…as our CI function grows, it grows with us. In addition to collaborating on the competition, the ability to add web clippings and news feeds make it our ‘one stop shop’ for competitive intelligence."
Track a complex market
"We operate in the highly complex, constantly evolving, and intensively competitive market for online video management and publishing solutions. RivalMap has been the perfect tool for us to track the list of ever-changing competitors, customers, and industry players that we keep tabs on. We have deployed it to our executive and sales teams and everyone appreciates its simplicity and its capacity for collaborative analysis."
RivalMap is a boon
"RivalMap has been a boon for our company. Before RivalMap came along, competitive information existed on individual desktops, in bits and pieces in our CRM database, and, least helpful of all, in the heads of old-timers. Needless to say, there was no way to add new information, and certainly not in a format that could be accessed by everyone. RivalMap changed that. Now our employees can enter information into an accessible and easy-to-use app so that everyone can see, at a glance, how we rate against each different category of competition."